| Acronym: | PO ACORES 2020-2015-GreenGA |
| Cost Center: | 649 |
| Operation Code: | ACORES-01-0145-FEDER-000070 |
| Title: | GreenGA - GREEN GARDENS - AZORES |
| Entidade Beneficiária Principal: | Fundação Gaspar Frutuoso |
| Gestores da FGF: | Bruno Fernambuco, Lúcia Cláudio |
| Responsible Researcher: | Maria Isabel Whitton Terra Soares de Albergaria |
| Organic Units: | FCSH - Faculdade de Ciências Sociais e Humanas |
| R&D Units: | CHAM - Centro de História d' Aquém e d' Além Mar |
| Entidade | Fundação Gaspar Frutuoso |
|---|---|
| Total Eligible Cost | 149.683,29 € |
| PO Açores 2020 - FEDER (85.0 %) | 127.230,80 € |
Main Objectives:
Contribute to the affirmation of the historic gardens of the Azores as a quality tourist product associated with nature, culture and well-being, through the problematization and operationalization of dynamics for the development of garden tourism (JW). This will imply:
- Produce visiting content based on multidisciplinary scientific research;
- Design and implement communication and dissemination strategies, giving priority to ICT, namely through the creation of a Mobile Application;
- Design and test marketing strategies adjusted to different user profiles, with a view to creating a brand that enables the economic exploitation and cultural management of the gardens of the Azores;
- Foster the transfer of knowledge between researchers, managers, caretakers, owners and potential users of the gardens, in order to support strategic decisions leading to the conservation and promotion of the historic gardens of the Azores.
Project Description:
The international affirmation of the gardens of the Azores has received highly positive signals. In 2014 Terra Nostra Park was chosen among the 270 best gardens in the world (Gardener's Garden, Phaidon) and in 2013 distinguished as Garden of Excellence (ICS). The holding of 5 international meetings of Ancient Camellias and the organization of several themed tours are proof of the potential of the Destination. Thus, the “Green Gardens – Azores” project aims to contribute to the affirmation of the historic gardens of the Azores – recovering the protagonism of the past – as a quality tourist product associated with nature, culture and well-being, through the problematization and operationalization of dynamics of development of garden tourism (JW). It should be noted that this project was integrated into the strategic framework of Turismo de Portugal “Action Plan for the Development of Tourism in Portugal 2014-2020”
Results:
Implementation of networking between local, national and international partners; - Creation of an App, webpage and other devices intended for autonomous visits to the gardens; - Publication of 3 scientific dissemination works; - Participation in national and international scientific events with a view to disseminating the scientific results of the project; - Promotion of the product "Jardins Históricos of the Azores"
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