| Acronym: | IEAMAR |
| Cost Center: | 1075 |
| Title: | Study of the Economic Impact and Media Reach of the Azores Rallye |
| Start-End: | 05-09-2021 - 04-03-2022 |
| Beneficiary Entity: | Fundação Gaspar Frutuoso |
| Gestores da FGF: | Bruno Machado, Matilde Pereira |
| Responsible Researcher: | Maria Teresa Pinheiro de Melo Borges Tiago |
| Organic Units: | FEG - Faculdade de Economia e Gestão |
| R&D Units: | CEEAplA - Centro de Estudos de Economia Aplicada do Atlântico |
| Total Financing: | 29.562,00 |
| GDC: | 29.562,00 (100.0 %) |
| Entidade | Montante |
|---|---|
| Grupo Desportivo Comercial (100.0 %) | 29.562,00 € |
Service Provision Description:
The study was commissioned to a team of researchers from CEEAplA-Azores and aims to carry out two studies on the economic impact and media coverage of the Azores Rallye.
The first study aims to:
- determine the direct economic impact of the Azores Rallye in São Miguel;
- estimate the indirect economic impact of the Azores Rallye in São Miguel;
- assess the existence of induced economic effects of the Azores Rallye in São Miguel.
The second study aims to:
In the second case, what you want is to know:
- the publications, views and reactions in the social media of the GDC, the promoter of the ERC, the federative entities;
- the estimated number of tourists are in São Miguel to attend the event and ways to get to know the event;
- the notoriety of the brands associated with the event;
- the perception of tourists and residents of the importance of the event.
